Great Lakes Marketing, Inc. provides broker service to the state of Wisconsin and Michigan's Upper Peninsula.

Great Lakes Marketing, Inc. was formed to specialize in sales and service to the food service industry in a manner that has not been comprehensively offered in the Wisconsin market.

With this idea in mind, we have embarked on a program of food service operator development unique to Wisconsin, which we believe will earn us and our principals a substantial market share.

Philosophy

We believe simple "product knowledge" is insufficient in today's sophisticated food service market.

• Our knowledge dictates that it is essential not only to understand the Manufacturers' products, but also to understand his objectives.
• Our responsibility is to define those customers in the market, both at the distributor level and at the operator level who present the best opportunity for product utilization.
• Our strategy is to service our accounts in a manner that reflects the dedication, commitment and professionalism of our principals to the food service industry.
• Our success is effectively promoting our manufacturers' products in the marketplace, thereby meeting our defined goals.

We consider our organization an extension of the manufacturer's sales force, and ask that the manufacturer hold us in the same light.

• To give our manufacturers ethical, professional and effective representation of their line.
• To specialize our service toward the continued growth of our manufacturers' products.
• To compile, maintain, and forward all competitive information as promptly and accurately as possible.
• To provide each manufacturer with an account executive, who is responsible for the administration of the principal's policies, procedures, sales and communication.

To Customers

• To provide customers with effective representation at the distributor and operator level.
• To provide each customer with an operator specialist, who is responsible for providing them with information regarding product application, product advantages, menuable concepts, nutritional information, portion cost, recipes, point of sale literature, etc.

Great Lakes Marketing offers ethical, experienced, enthusiastic, geographically efficient sales and marketing services in the state of Wisconsin and the U.P.